Body care forIndianskin.
Eora is founder Sakshe's D2C body-care brand. The homepage opens with one line — 'Your body deserves the same care as your face.' — and earns it with three numbers: +33.35% moisturisation, 48-hour hydration, 100% dermatologically tested.
Visit live siteThe brief was to pair clinical evidence with founder warmth without picking a side. A mulberry-and-linen palette, an editorial serif against a workhorse sans, a stat band that leads with +33.35%, and a founder voice that says the quiet part out loud: 'I built Eora because I was tired of choosing between products that worked and products that felt good. You deserve both.'
- 01 Identity, voice, and packaging system in mulberry, mocha, and linen.
- 02 Two-product launch — Body Cream and Body Wash — with PDPs that lead with the clinical claim and trust chips.
- 03 A Clinical Proof section that turns the lab data into three plain-English tiles: 48-hour hydration, +33.35% moisturisation, 100% derma-tested.
- 04 Shopify Metaobjects as the CMS — hero copy, founder image, ingredient cards, and Instagram reels are merchandiser-editable without a deploy.
- 05 Trust strip on the hero: Dermatologically Tested · Clinically Tested · SLS & Paraben Free · IFRA Approved Fragrance.
- 06 A founder-story section keyed off Sakshe's own quote, with a poster-image video that lazy-plays inside the LCP budget.
Client
Eora
Year
2026
Brand by
Ad Your Best
Build by
Stacksmiths
Type
Instrument Serif × Montserrat
Stack
Astro · CF Workers · Shopify Storefront · Metaobjects CMS · GTM
Time
10 weeks
Clinical evidence,
in a warm voice.
An Instrument Serif × Montserrat pairing — the serif carries the editorial voice, the sans does the heavy lifting in product copy. A mulberry signature against linen and mocha, trust chips, a stat band, and a five-star testimonial wall above a metaobject-driven Instagram reel grid.
Built for the way it'll be read.
Branding and engineering
at the same desk.
The compressed timeline made handoff impossible — so we didn't. AYB and Stacksmiths sat in one Slack, one Figma, one daily standup.
- W1–2
Discovery
Founder interviews with Sakshe. Competitive map of Indian D2C body care. Lab data review of the +33.35% moisturisation claim and the 48-hour hydration result.
- W3–5
Brand
Identity + packaging + tone. A mulberry signature with linen and mocha; Instrument Serif paired with a workhorse sans. Trust chips locked: Dermatologically Tested, Clinically Tested, SLS & Paraben Free, IFRA Approved Fragrance.
- W6–9
Build
Astro on Cloudflare Workers, Shopify Storefront for catalogue, Shopify Metaobjects as the editorial CMS for hero/founder image/ingredient cards/reels. A founder-story video with a poster image that plays inside the LCP budget.
- W10
Launch
Soft launch to Sakshe's network. Hard launch with the Clinical Proof section, the trust strip, and a 5-star testimonial wall above the reels grid.
+33.35% moisturisation
in 48 hours.
Lynk Multimodal →
From port gate to plant door..
“I built Eora because I was tired of choosing between products that worked and products that felt good. You deserve both.”
— Sakshe, Founder · Our Story
Two-product launch — Body Cream and Body Wash — under one claim: clinically-tested body care with 48-hour hydration, made for Indian skin, Indian weather, and the people who never put themselves first. The site runs on Astro + Cloudflare Workers, with Shopify Storefront powering commerce and Shopify Metaobjects acting as the editorial CMS — hero copy, the founder image, ingredient cards, and the Instagram reel grid are all merchandiser-editable without a deploy.