Spaces thatfeellike you.
A Kolkata heritage furnishings house with two decades of craft behind it needed a brand and a site that felt as quiet as the catalogue. Founded 2006, first store 2008, reborn as Onset Homes in 2021. Navy ink on cream, ochre and brown carrying the warmth.
Visit live siteOnset began in 2006 when Kavita Jhunjhunwala turned leftover fabrics from the family export house into thoughtfully crafted cushions. The first store opened in 2008 — a converted bungalow in Kolkata. In 2021 the company was reborn as Onset Homes, with co-founder Neha Jhunjhunwala (Philadelphia College of Textiles & Science) leading turnkey design. First turnkey home 2023, first hotel project 2025. Our brief was to slow the internet down to match the pace of the work.
- 01 An editorial-commerce front-end that reads like a magazine spread — full-bleed hero ('Spaces that feel like you. / Handcrafted textures. Timeless comfort.'), slow scroll, arrow-led CTAs.
- 02 A Bestsellers grid: Cottage Care Bedcover (Taupe, King — ₹3,299), Flair of Nature Bedcover (Dark Floral, Queen — ₹3,799), Jashn Bedcover (Teal, King — ₹3,499), Zephyr Bloom Cushions (Slate Blue, Set of 5 — ₹1,899).
- 03 A two-voice founder story on /about — Kavita Jhunjhunwala's origin (2006, leftover fabrics) and Neha Jhunjhunwala's textile-school continuation — built around a 2006 → today timeline.
- 04 A 400-artisan supply story sourcing across Rajasthan, Gujarat, and Bengal — natural fibres, responsible dyes.
- 05 Headless Shopify Storefront with a slide-in cart drawer; Shopify Metaobjects as the editorial CMS for hero/press/reels.
Client
Onset Homes Pvt. Ltd.
Year
2024
Brand by
Ad Your Best
Build by
Stacksmiths
Type
PPEiko Thin · Nexa Bold
Stack
Astro · CF Workers · Shopify Storefront · Metaobjects CMS
Time
9 weeks
Rooted in craft.
Designed for modern homes that value quiet luxury.
AYB built the brand from a single observation — Onset's pieces draw from the textile heritage of Rajasthan, Gujarat, and Bengal, translated for the modern home and made by 400 artisans. Navy is the ink; ochre and brown carry the warmth; the cream paper is the room. The voice is first-name (Kavita's, Neha's), never "Sir/Madam."
Built for the way it'll be read.
Branding and engineering
at the same desk.
The compressed timeline made handoff impossible — so we didn't. AYB and Stacksmiths sat in one Slack, one Figma, one daily standup.
- W1–2
Discovery
Studio visits in Kolkata. Conversations with Kavita and Neha across two generations of the business. An audit of the supply chain across Rajasthan, Gujarat, and Bengal — 400 artisans, natural fibres, responsible dyes.
- W3–4
Brand
AYB locked the logo, palette, and tone in two weeks. Navy ink on cream, ochre + brown for warmth. The brand line — 'Rooted in craft. Designed for modern homes that value quiet luxury.' — became the through-line for the site.
- W5–7
Build
Astro on Cloudflare Workers, headless Shopify Storefront, Shopify Metaobjects as the editorial CMS for hero/press/reels. Custom typography (PPEiko Thin + Nexa Bold). A two-voice /about page (Kavita's origin, Neha's continuation) anchored on a 2006 → 2025 timeline.
- W8–9
Launch
Soft launch to the press contacts already in the file. Hard launch positioning the 2026 Architecture & Interior Design Excellence Award win, the first hotel project (2025), and the first turnkey home (2023) as the proof points.
From 2006 to today,
told properly online.
Eora →
Body care for Indian skin..
“Onset began in 2006, when my mother, Kavita Jhunjhunwala, turned leftover fabrics from our export house into thoughtfully crafted cushions.”
— Neha Jhunjhunwala, Co-founder · About
The visual system pairs a thin custom serif (PPEiko) with a confident sans (Nexa Bold) on a navy-on-cream palette warmed by ochre and brown. Bestsellers on the homepage: Cottage Care Bedcover (₹3,299), Flair of Nature Bedcover (₹3,799), Jashn Bedcover (₹3,499), Zephyr Bloom Cushions (₹1,899). The /about page tells the story in two voices — Kavita’s origin (2006) and Neha’s continuation — over a timeline that lands on the 2026 Architecture & Interior Design Excellence Award.